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৳ 91.20 Lac
Dakshin khan, Dhaka
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<h3><span style="font-family: inherit; font-size: 30px;">Executive Summary</span></h3><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><strong>New Vision Shawpnokunjo</strong> is a planned <strong>13-storey commercial-cum-residential condominium development</strong> by <strong>New Vision</strong>, located at <strong>236, Gawair Bazar, Dakkhin Khan, Uttara, Dhaka</strong>. The project will be developed on approximately <strong>51 katha of land</strong> and is intended to create a modern, secure and well-planned residential community rather than a conventional standalone apartment building.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">The project’s core value lies in its comparatively large land area, strategic location within the broader Uttara growth corridor and the opportunity to combine residential apartments with supporting commercial facilities, lifestyle amenities, parking, green spaces, security systems and modern utility infrastructure.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">The recommended development philosophy should be based on five principles:</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><strong>Comfort – Security – Community – Convenience – Long-Term Property Value</strong></p><h2 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Strategic Location</h2><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">New Vision Shawpnokunjo is situated in <strong>Gawair Bazar, Dakkhin Khan</strong>, within the wider Uttara residential and commercial catchment area. The location can attract families, professionals, business owners, airport and aviation-sector employees, expatriate Bangladeshis and property investors seeking access to Uttara while preferring a comparatively spacious residential environment.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">The project can particularly benefit from its proximity to the broader Uttara ecosystem of schools, hospitals, shopping facilities, offices, transportation connections and airport-related economic activities.</p><h2 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Residential Concept</h2><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">The residential component should offer a diversified apartment mix to address different customer segments.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Potential categories include:</p><ul style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li><p style="text-align: justify;"><strong>Compact Apartments:</strong> approximately 1,000–1,250 sq. ft.</p></li><li><p style="text-align: justify;"><strong>Standard Family Apartments:</strong> approximately 1,300–1,600 sq. ft.</p></li></ul><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Apartment layouts should prioritize usable space, natural daylight, cross ventilation and practical family living. Typical apartments may include three or four bedrooms, living and dining areas, modern kitchens, multiple bathrooms, balconies, utility spaces, storage and provisions for air-conditioning and high-speed internet.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Larger apartments may also include maid or house-help accommodation.</p><h2 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Commercial and Convenience Facilities</h2><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">As a mixed-use development, selected commercial facilities can improve resident convenience and add value to the overall project.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Potential facilities include:</p><ul style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li><p style="text-align: justify;">Supermarket or convenience store</p></li><li><p style="text-align: justify;">Pharmacy</p></li><li><p style="text-align: justify;">Café or bakery</p></li><li><p style="text-align: justify;">ATM or banking booth</p></li><li><p style="text-align: justify;">Salon</p></li><li><p style="text-align: justify;">Laundry service</p></li><li><p style="text-align: justify;">Healthcare chamber</p></li><li><p style="text-align: justify;">Day-care facility</p></li><li><p style="text-align: justify;">Professional offices</p></li></ul><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Commercial and residential entrances should preferably remain separate to protect residential privacy and security.</p><h2 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Lifestyle Amenities</h2><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">One of the strongest advantages of the 52-katha site is the opportunity to create meaningful lifestyle and community facilities.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Recommended amenities include</p><ul style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li><p style="text-align: justify;">Gymnasium</p></li><li><p style="text-align: justify;">Children’s play area</p></li><li><p style="text-align: justify;">Landscaped green areas</p></li><li><p style="text-align: justify;">Walking spaces</p></li><li><p style="text-align: justify;">Multipurpose community hall</p></li><li><p style="text-align: justify;">Rooftop garden and seating</p></li><li><p style="text-align: justify;">Community gathering areas</p></li></ul><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">These facilities can help position the project as a <strong>family-oriented condominium community</strong> rather than simply another apartment complex.</p><h2 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Security and Infrastructure</h2><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Security should be a major part of the project’s market positioning.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Recommended systems include:</p><ul style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li><p style="text-align: justify;">24/7 security personnel</p></li><li><p style="text-align: justify;">CCTV surveillance</p></li><li><p style="text-align: justify;">Controlled entry and exit</p></li><li><p style="text-align: justify;">Visitor registration</p></li><li><p style="text-align: justify;">Access-controlled residential areas</p></li><li><p style="text-align: justify;">Intercom or video door systems</p></li><li><p style="text-align: justify;">Fire detection and alarm systems</p></li><li><p style="text-align: justify;">Emergency exits and lighting</p></li></ul><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">For a 13-storey development, appropriate passenger lifts, service or fire lifts where required, generator backup and emergency rescue systems should also be considered.</p><h2 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Power, Utilities and Smart Infrastructure</h2><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">The project should be developed with reliable and future-ready infrastructure.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">A suitable energy strategy may combine:</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><strong>Grid Power + Generator Backup + Rooftop Solar</strong></p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Other important infrastructure includes water storage, filtration, pumping systems, drainage, waste management and rainwater management.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Digital infrastructure can include:</p><ul style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li><p style="text-align: justify;">Fiber-optic connectivity</p></li><li><p style="text-align: justify;">Multiple ISP options</p></li><li><p style="text-align: justify;">Smart access control</p></li><li><p style="text-align: justify;">Networked CCTV</p></li><li><p style="text-align: justify;">Smart electricity meters</p></li><li><p style="text-align: justify;">Digital visitor management</p></li><li><p style="text-align: justify;">Online service-charge management</p></li><li><p style="text-align: justify;">Building management software</p></li></ul><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">This can position New Vision Shawpnokunjo as a <strong>smart-ready residential development</strong>.</p><h2 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Architecture and Sustainability</h2><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">The architectural identity should be contemporary, elegant and durable.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Important design elements can include modern façades, shaded balconies, large windows, landscaped entrances and premium common areas.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Because Dhaka has a hot and humid climate, the project should also prioritize climate-responsive design through cross ventilation, shading, rooftop heat protection, landscaping, solar energy and energy-efficient systems.</p><h2 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Professional Property Management</h2><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">The long-term success of the project will depend heavily on how the property is managed after handover.</p><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">New Vision should establish a professional condominium management system covering:</p><ul style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li><p style="text-align: justify;">Security</p></li><li><p style="text-align: justify;">Cleaning</p></li><li><p style="text-align: justify;">Lift and generator maintenance</p></li><li><p style="text-align: justify;">Landscaping</p></li><li><p style="text-align: justify;">Waste management</p></li><li><p style="text-align: justify;">Utility management</p></li><li><p style="text-align: justify;">Preventive maintenance</p></li><li><p style="text-align: justify;">Resident services</p></li><li><p style="text-align: justify;">Service-charge collection</p></li></ul><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Strong management can protect the New Vision brand and support long-term property values.</p><h2 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Most Important Strategic Points</h2><ol style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><li><p style="text-align: justify;"><strong>Large 52-katha site</strong> creates a major competitive advantage.</p></li><li><p style="text-align: justify;">The project should be marketed as a <strong>complete residential community</strong>, not only an apartment building.</p></li><li><p style="text-align: justify;">A diversified apartment mix can broaden the customer base.</p></li><li><p style="text-align: justify;">Lifestyle amenities and green spaces should be key differentiators.</p></li><li><p style="text-align: justify;">Security, parking, lifts and fire safety must be designed properly from the beginning.</p></li><li><p style="text-align: justify;">Commercial facilities should support residents without disturbing residential privacy.</p></li><li><p style="text-align: justify;">Smart infrastructure, fiber connectivity and renewable energy can future-proof the project.</p></li><li><p style="text-align: justify;">Professional property management is essential for protecting long-term value.</p></li><li><p style="text-align: justify;">The strongest target segments include families, professionals, expatriate Bangladeshis and investors.</p></li><li><p style="text-align: justify;">The project should compete on <strong>overall lifestyle and community value</strong>, not only price per square foot.</p></li></ol><h2 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Recommended Positioning</h2><blockquote style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><p style="text-align: justify;"><strong>“A Complete Modern Residential Community in </strong></p><strong style="font-family: Lato, sans-serif; font-size: 14px;"><div style="text-align: justify;"><strong>Dakkhin Khan </strong><strong>Uttara.”</strong></div></strong></blockquote><h3 style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);">Suggested Brand Statement</h3><p style="text-align: justify; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><strong>New Vision Shawpnokunjo – Modern Living. Connected Community. Lasting Value.</strong></p> <p></p>
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Estimated total
৳ 912,000,000
Estimate only. Confirm registration charges and agent fees before making a decision.
Monthly EMI
৳65,644
Dakshin khan, Dhaka
